HTC was chosen for the latest Nexus tablet. The Nexus 9 was announced last week, will begin shipping pre-orders next week. Over email, we interviewed Chad Dial, the Executive Director of Emerging Devices at HTC, about the Nexus 9, the strategy behind HTC’s hardware decisions, why this device is a bit more costly than some of ’s previous Nexus tablets. : y go with Nvidia’s Tegra K1 rather than a Qualcomm Snapdragon processor? How does the 64-bit compare to the quad-core, 32-bit version already on the market? Dial: [ HTC] both felt that the Tegra K1 delivers -class performance that is showcased well in the tablet form factor. It is also the first ARM processor for Android to take advantage of llipop’s support for 64-bit C architectures. : Is the Nexus 9 geared toward gamers? at about hardcore enthusiasts? Dial: Tablets have primarily been about content consumption entertainment. believe the Nexus 9 exps on that by blending that consumption with productivity. For instance, the available keyboard turns it into a viable productivity machine instead of an entertainment-only device. I find myself carrying my laptop less, carrying the Nexus 9 keyboard case more often. That said, it is great for all the things you mentioned—gaming, heavy media consumption— the dual front-facing BoomSound speakers enhance the gaming or media watching experience. : at went into the design process behind the chassis? s the goal to keep it simple, like the other Nexus devices? Dial: I can’t speak to other Nexus devices, but for the Nexus 9 one of the goals was to develop a tablet with a truly premium look feel. approached this device with three concepts in mind: simplicity, which includes purity in design removal of unnecessary parts; usability, which employs softness human-centric design the use of premium materials; precision, which meant crafting the device with a level of fit finish that hasn’t been seen on a Nexus device in the past. : HTC has made products with a metal body before. y opt for plastic this time, when the tablet’s biggest competitor—the id—has a thinner, metal body? Dial: The Nexus 9 has an aluminum frame to provide rigidity with a brushed finish that accentuates its sleek, layered design. The frame’s slight inward taper fits in the grooves of your fingers feels comfortable in the palm of your h thanks to its soft touch back. Internally, a thin aluminum sheet provides extra rigidity. The plastic layer provides tactility (with its matte, soft grip) choices of color, while the metallic frame provides structure a premium feel sleek look. : How does the Nexus 9 implement BoomSound if it’s running stock Android? Is there a software plugin, for instance, that helps initiate BoomSound? Or is it merely that there are two speakers on the front of the device? Dial: The Nexus 9 features dual front-facing speakers with dedicated smart amp HTC BoomSound technology for speaker mode only. BoomSound beyond speaker mode requires additional software Nexus 9 utilizes stock Android software. : o decides on the colors behind the Nexus devices? y not something a little more colorful? Dial: The color on the Nexus 9 was a collaboration between HTC. Tablet colors were chosen to work well with the accessories. The tinted neutrals of the tablet get enhanced through the bright colors of the additional magnetic Nexus 9 covers. : Can you offer any insight on what decided the display size of the tablet? y not 10-inches exactly, or 8-inches? Dial: collaborated with on all the specs, but they came with a strong perspective about what they wanted on the device. One of the main drivers was opting for a display with a 4:3 aspect ratio. th the focus on productivity this year, HTC felt that this aspect ratio gave users the best experience for getting things done, while this particular screen size fits comfortably in one h. : And what’s with the decision to put 2×2 MIMO support in the tablet? Dial: felt that 2×2 offered the best ratio of price to performance. : The price is a lot steeper on this Nexus tablet than on those of the past. Is that a strategic decision made in conjunction with ? y go for a pricier, “premium” device this time? Dial: Yes, making Nexus 9 more “premium” was a strategic decision made in conjunction with . believe that there is market dem for a premium Android tablet.
