According to the company, an affordable Internet has become a fundamental need for a human in today’s day and age, which is why it has taken initiatives to offer data (along with voice) for a much affordable price. Not to mention, the JioPhone, which is the cheapest 4G-enabled smartphone, announced to make the internet available for every individual in the country. At its launch, the company sold the phone for Rs 1,500. But, taking into consideration a large population of the country that is still on 2G networks, the company has decided to provide the phone (JioPhone 1) for a special discounted price of Rs 699 (without exchange on the old phone). The offer goes live during the festive season of Dussehra and Diwali, and JioPhone users who join the network during the sale will get an additional benefit of worth Rs 700. Customers will get this benefit in the form of data for worth Rs 99 for their first seven recharges. When summed together, the offer provides a total savings of Rs 1500, which a saving of Rs 800 on the initial price of the phone and Rs 700 worth of data offered for free. Commenting on the announcement, Mukesh Ambani, Chairman & Managing Director of Reliance Industries Ltd, said ‘Jio will ensure that no Indian is deprived of the affordable Internet and the fruits of the Digital Revolution. By offering the ‘JioPhone Diwali Gift’, we are making an investment of Rs 1,500 towards bringing every new person from the Bottom of the Economic Pyramid into the Internet Economy. This also shows our commitment to the success of our Prime Minister Shri Narendra Modi’s visionary DIGITAL INDIA MISSION.’
