In Summary
Lava International has announced four new smartphones in India: Lava Z1, Z2, Z4, and Z6. Alongside these smartphones, the company has also announced a whole new custom smartphone service, called MyZ, which allows consumers to customize their smartphones. Consumers get the option to pick elements such as storage, RAM, cameras, and color based on their preferrence. This is the first time ever that a company is letting users to upgrade phone internals for a nominal cost.
Made-to-order (MyZ) smartphones
Lava believes the ‘made to order’ phone will redefine the smartphone industry and enable consumers to pick the smartphone configurations based on their requirements. Consumers get two opportunities to customize their device. They can either do this at the time of purchase using My-Z or can do so post-purchase using what Lava calls Z-Up service. As for customization options, the company suggests that these smartphones can be customized in 66 unique ways with options of changing RAM, ROM, front and rear cameras, and even the colorway. RAM options include 2GB, 3GB, 4GB, and 6GB, whereas ROM options offered are 32GB, 64GB, and 128GB. As for the cameras, consumers can choose between a dual (13MP + 2MP) or a triple (13MP + 5MP + 2MP) camera setup for the rear. And either an 8MP or a 16MP shooter for selfies. All the customization bit can be done over at Lava Mobiles.
Besides customization, what remains the same across all smartphones is that they are said to be powered by a MediaTek Helio G35 octa-core processor and running stock Android 10. Upfront, there will be a 6.5-inch HD+ display with Corning’s Gorilla Glass 3 protection on top. Lastly, there will be a 5000mAh battery to power all the internals.
Lava Z1, Z2, Z4, and Z6
Alongside MyZ, Lava has also announced four smartphones: Z1, Z2, Z4, and Z6. Except for the Z1, all other models feature the same 6.5-inch HD+ display and run on a MediaTek Helio G35 processor with a 5000mAh battery taking care of the power requirements. And on the software front, they offer (stock) Android 10 experience out of the box. Aside from these similarities, the three models have different specifications in terms of RAM, ROM, and camera.
Lava Z2 features a dual (13MP + 2MP) camera setup on the rear and a single 8MP shooter on the front. It comes with 2GB of RAM and 32GB of onboard storage. Lava Z4 sports a triple (13MP + 5MP + 2MP) camera setup on the rear and a 16MP selfie camera on the front. It comes with a 4GB + 64GB (RAM and storage) configuration. Lava Z6 is the highest offering, which features triple (13MP + 5MP + 2MP) rear cameras and a single 16MP front camera. It offers 6GB of RAM and 64GB of internal storage. On the other hand, there is the Lava Z1, which carries the lowest price tag of the three. The Z1 is said to be 100% indigenous, and it comes with a 5.0-inch FWVHA display (with Gorilla Glass 3 on top), a 1.8GHz MediaTek Helio A20 processor, 2GB of RAM, 16GB of storage, Android 10, and a 3100mAh battery. For optics, it has a 5MP rear camera and a 5MP front-facing camera.
Pricing and Availability
Lava Z1 – Rs 5,499 Lava Z2 – Rs 6,999 Lava Z4 – Rs 8,999 Lava Z6 – Rs 9,999 Lava MyZ – Rs 6,999-Rs 10,699
As for availability, the Lava Z2, Z4, Z6, and MyZ will be available for purchase starting January 11 across online and offline channels. On the other hand, the Z1 will be available from January 26.
